I'm here to drink coffee and to solve problems with websites, email marketing, and other online systems that don't perform well.
And I just finished my last cup of coffee for the day.
Creative Websites & Digital Communications
I work with churches, small business, and other missional organizations to communicate their brand through strategic digital channels and cultivate meaningful relationships with people.
You need a plan that identifies your target audiences, establishes goals, and outlines actionable steps to make all of your digital channels – your website, email marketing, and social media – accountable to the goals you've set.
Your website is the first official representative of your brand that most people will encounter, so you need its messaging and experience to be perfectly tailored to the needs and expectations of your target audiences.
Email marketing is one of the most effective marketing channels, but doing it well requires expertise and constant attention. You need an email marketing system that connects one-on-one with your people and compels them to action.
I do lot of work creating solutions to digital challenges for churches and missional organizations. Here are some of my tips for refining your own systems:
When churches across our country closed their front doors earlier this year due to COVID-19 restrictions, we lost our most powerful communications tool: bulletins. Can we create an email marketing strategy that increases engagement even better than bulletins?
You're a good writer with important content. Now make sure you present it well so your readers don't snooze through it! When writing articles, blog posts, or other types of longform content on your website, use headings and text formatting to help your audience connect.